# = Bold and centered, these three pound signs signify the end of your PR. It’s especially well-suited for traditional press release distribution services, such as PR Web.īuilding your own media list? Check out our distribution guide for new press release formats for 2020. Wondering what to include in your first press release? Use our sample press release template below to check you’ve covered all the key elements. Getting It Right the First Time: A Checklist for Beginners Here’s why it works: it’s 0% focused on selling. Partnered with non-profit Blessings in a Backpack, KFC’s PR focuses entirely on supporting food-insecure children. It’s enough to make any company wary of sounding tone-deaf, but KFC gets it just right. However, it’s more concentrated than ever before, causing facepalms and frustration across Twitter. Whether well-intentioned or opportunistic, this type of behavior isn’t new. Journalists’ inboxes are stuffed daily with brands eager to weigh in. In the thick of the COVID19 crisis, this is one aspect of PRs we can’t ignore. For research-driven organizations, PRs can announce new studies to show authority on a subject.Ĭisco’s summary of their Digital Readiness Index works on several levels: it displays social responsibility, demonstrates industry leadership, and provides an opportunity for backlinks. They’re also integral for pivoting from a social media snafu (it happens). PRs help new brands cultivate a name for themselves. Build Brand Awareness and Bolster Reputation In true SMW fashion, they keep it fun with emojis, hashtags, and plenty of ways to share. It’s a solid example of how to write a press release for an event, even the way we host events is changing. Social Media Week is no exception – they created #SMWONE and used this PR to announce their agenda and speaker lineup. Reveal Eventsįrom conferences to concerts, 2020’s events are going virtual. By emphasizing fan experience, Google and MLB keep it hyper-relevant to the public. Google’s short and direct PR announcing a new business partnership is ready to be published as-is. Highlight How Business Partnerships and Developments Connect to the Public Consider using this press release as a sample for your next product launch. Here’s why: it’s social media-ready, with plenty of images and to-the-point details. It’s a stellar example of how to write a press release for a product. Shine a Spotlight on New Products and ServicesĪpple is constantly innovating, so to foster serious buzz for the iPad Pro they make sure to announce cutting-edge new features. So, are press releases outmoded? No way! PRs are still one of the most budget-friendly ways to hit diverse brand targets and gain news coverage.Ĭheck out these 5 examples of press releases from 2020 to see what your brand can do with a PR. In this ultra-digital era, brands can tap into countless channels to announce innovations to the public. Types of Press Release (And What a PR Can Do for Your Brand) Your story is engaging and gets people talking, which results in increased ROI. Your formatting is consistent, clear, and ready to print. Your content is newsworthy and cutting-edge timely. Want to write PRs journalists can’t resist opening? Make sure your PR hits these three points: Unfortunately, if yours isn’t up to snuff, it’s likely not even opened. They receive a deluge of emails every day, so they only read the best PRs. Get more tips AND a fill-in-the-blank press release template right here ☑: Click To Tweet Who is a Press Release Written For?Ī PR is your direct line to journalists, influencers, and news editors. Like all great writing, a press release starts with hooking your audience. Like all great writing, it starts with hooking your audience. So what’s the secret ingredient that makes your reader’s jaw drop? How exactly do you write a good press release? However, relying too heavily on a standard copy will leave your PR sounding bland and cold. If you’re new to PR writing or looking to boost efficiency, templates are a dependable solution. Some press releases are anything but epic.įlavorless headlines and dry, unemotional storytelling can fumble a potentially great PR. This post was originally published in October, 2013 and completely updated in April, 2020.
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